Thom Morison – 12 Months of Growth.

Thom Morison, an independent menswear studio based in Aotearoa New Zealand, was founded in December 2020 by Thom Sussex. After initially enlisting us to design and develop a bespoke website to be an extension of the in-store experience whilst being reflective of his considered and timeless design approach to menswear, in early 2023, Thom Morison enlisted our services through our Growth offering to enhance their digital marketing strategy and expand into the Australian market, a move that their previous provider had not supported. Over the course of 12 months, significant progress has been made, as evidenced by the following year-over-year performance metrics. Throughout this journey, we have ensured that all our activities have stayed brand-aligned, reflecting Thom Morison's values and design philosophy. This alignment has not only driven short-term revenue but also built a strong, long-term approach to sustainable business growth.

It’s easy to write a long winded piece talking to the success our Growth department has had on Thom Morison but at the bottom line, the numbers speak for themselves, so we’ll leave them right here.

Revenue Growth: Thom Morison experienced significant revenue growth across all segments. Total revenue increasing by +51% year-over-year. Online revenue saw an impressive surge of +108%, driven by effective digital marketing strategies and expanded reach into the Australian market.

Market Expansion/Penetration: Expansion into the Australian market proved to be successful. Australian revenue increased by +137%.

Digital Marketing Impact: The implementation of strategic digital marketing efforts resulted in a substantial increase across core metrics. Conversion Rate +20%. Average Order Value +20%. Return Customer Rate +99%.

Paid Advertising & Operational Efficiency: Meta Advertising Revenue saw a remarkable growth of +138%, accompanied by a +240% increase in return on ad spend (ROAS). We also introduced Google Advertising, something which hadn’t previously been run, the performance of Meta and Google advertising resulted in a combined ad revenue increase of +195%, accompanied by a +253% increase in return on ad spend (ROAS). Overall operational efficiency, despite the increase in advertising revenue, we reduced the meta ad spend by -40% and the overall advertising spend across all channels by -24%, indicating improved operational efficiency and cost management.