The brief for Beuchat NZ’s new website was to create an independent digital identity while retaining its connection to the wider Beuchat brand. Improving user experience and engagement throughout the site was a key focus and an area that was lacking in the previous website. As a relatively large-scale site, ensuring that the platform was navigable, with a clear user flow was essential in achieving this.
In keeping with the global Beuchat brand, the site map was to remain primarily the same. Likewise, existing content and products were to be transferred across, but with refreshed copy on all pages and products. The intention with the new copy was to create a sense of cohesion throughout the site, using punchy, engaging content, whilst incorporating SEO strategies and compliance.
We wanted to go big with this site, using cutting-edge, visually striking features to match Beuchat’s game-changing philosophy and passion for the underwater world.
With the brief in mind, let’s dive into design.