Porter Packaging are industry leaders in packaging solutions. As pioneers in curated packaging, it provides full service solutions from customisation to implementation and order management. A one-stop shop for accessible, world-class, brand-minded packaging.
Held back by the limitations of its previous site, Porter Packaging required a more accessible, user-friendly digital platform that would make content clearer to read and improve the overall UX flow. Given the complexity of Porter Packaging’s range, the site needed to be as customisable as the products. The most significant difference between the two websites was the introduction of an e-commerce system.
Part of the design brief was to incorporate a clean and functional aesthetic, while utilising pops of colour and playful features. As a large site, Porter Packaging’s team knew the design needed to be simple enough to allow for straightforward and intuitive navigation, without losing a sense of individuality.
So, how do you maintain creativity whilst creating a fully functional and easy-to-navigate, large-scale site?
That’s where we came in.